To do this, we traveled to Bodegas Sommos in the Aragonese town of Barbastro , a privileged space where we had the opportunity to provide our training for the sales team of the IT manufacturer.
Training Workshops given by PGR+ aimed at companies in the ICT Sector
The first of the training workshops given in the session was about israel phone number list Inbound Marketing because the new business acquisition methodology is being implemented in said client through our team of Inbound Marketing Specialists .
Not only was the leading strategy within Online Marketing discussed , but the new sketches of the web redesign for Lead Generation were also presented along with the renewed Look & Feel that will be used thinking about the use of the HubSpot Platform as an Inbound Marketing tool on its website dedicated to its IT line.
Special focus was placed on the importance of Content Marketing and its personalization based on the Buyer Persona of the product or service, emphasizing the change between Traditional Marketing ( Outbound Marketing) and Inbound Marketing. All of this was done in a graphic manner and with multiple educational examples that allowed easy assimilation of the concepts for users unfamiliar with Marketing.
Once the Inbound methodology part is finished , we give an introduction to the Twitter Microblogging network. How to configure it, its functionalities, use for the company and on a personal or professional level. As well as tools that allow us to automate it and get the most out of it.
Inbound Marketing Workshop Linkedin
LinkedIn, the preferred choice for Workshop attendees to attract business and make content go viral
The last training was the most extensive and the one that attracted the most attention among the attendees. It was titled: LinkedIn and its Use to Expand a Network of Professional Contacts and Business Opportunities .
The Professional Network has become essential for B2B companies in the technology field .
By applying a good online strategy and having clear objectives for your LinkedIn profile , you will gain visibility among other professionals in your sector, potential clients looking for professionals with your characteristics and new business opportunities, etc.
The reasons for having a presence on LinkedIn could be summarized, mainly, in three:
1. Enhance your Personal Image. Wrap your capabilities in a perfect, visible and appealing-to-read “package.”
2. Contact people through your contacts and their contacts : To generate business and opportunities, maintain direct contact with leaders in your sector, exchange knowledge or find clients, suppliers, collaborators or partners.
3. Updated access to a lot of information that will help you grow as a professional .
