The party leaders not only debated with each other during the RTL debate, but also talked to voters. With an affected parent about the allowance affair. With a farmer about halving the livestock population. Or with a restaurant owner about the closure of the catering industry. Nieuwsuur also used this format. Party leaders who joined were not only grilled by the presenters of the program, but also had to answer questions from three critical voters. Often difficult questions, about subjects that affected the voters personally.
Where you clearly saw some party leaders struggling with these conversations, you also see that some parties are cleverly using the average Dutch person. Take the VVD campaign spot for example. People on the street, standing next to a cardboard Mark Rutte, tell why they are voting for him. Clever use of the social proof method: people follow the behavior and opinions of other people. By showing that different people vote for Mark Rutte, the party hopes to motivate other voters to do the same.
Another way in which parties cleverly use social proof in this campaign is by using the voter as an ambassador for the party. By asking voters to convince their family and friends to vote for them. A iraq telegram data clever tactic: people are even more likely to follow behavior when they know someone well. See for example the clear instructions that D66 gives its voters.
WhatsApp mailing list of D66.
GroenLinks also tackles this cleverly: voters can download ready-made content via their website to share on their social media channels. In this way, the party hopes to influence the friends and family of these voters to also vote for GroenLinks. The same goes for newcomer Volt. Their website clearly explains how you can become an ambassador for the party. In addition, they offer handy ready-made content , including an image with which voters can make it clear on their social media that they voted for Volt. Sticking the 2021 version of election posters on your window.
New platforms in election campaigns: TikTok
Facebook, Twitter and Instagram were also used extensively by parties in the previous elections. This campaign is no different. Some parties have also made clever use of TikTok. GroenLinks and VVD in particular are active on the platform that is known for the short clips, dances and memes that are specifically linked to TikTok.
Forum voor Democratie also has an active TikTok account. The reach achieved with TikTok is striking: a fragment of Jesse Klaver about diversity reached almost a million views , a video in which Mark Rutte responds to TikTok comments reached no less than one and a half million. Numbers that are difficult to achieve on Facebook without advertising.