Be perceptible and distinguishable from the rest of the site content and contain commands that all have the same size, shape and color. The ultimate goal is to avoid the user falling into possible dark patterns that could lead them to perform unwanted actions.
Have an “X” near the top right corner of the box to close the banner if you do not want to give your consent. This is essential to avoid the so-called “cookie wall”, that is, the case in which, if you have not accepted cookies, the banner will prevent access to the site.
Contain enough information to make users aware of the consequences of their actions.
Provide a command that allows you to accept all cookies at once. An example is “ Accept all ”.
Insert a link to a dedicated area to select and deselect the features and georgia phone number library third parties with whom to share the information processed by cookies.
Insert a link in the footer of the site that refers to a section where you can revoke or modify your choices.
Other guidelines
Reviewing Preferences
The user must be able to review his/her preferences, so that he/she can easily revoke or modify the consents already given.
Renewal of consent
Data controllers must avoid asking for cookie consent renewal too often. This practice could generate what is called “ cookie fatigue ” in the user, that is, frustration due to the numerous requests. This could represent nudging and therefore induce users to accept all cookies in order to avoid the banner.
Information note
The privacy policy must be accessible through a single click on the banner. It must also be accessible to users with disabilities.
It will also be essential to disclose, within the information notice, the moment in which cross-device profiling occurs for authenticated users. Before this happens, data controllers must always give users the opportunity to choose whether they want to be tracked on multiple devices.
The Guarantor adds that the information notice can also be multi-channel ( e.g. via video, pop-up, voice interactions, virtual assistants, call, chatbot, etc.).
