Step 6: Test and launch
Before going live, preview your popup to ensure it displays correctly on both desktop and mobile. Once satisfied, launch your popup and track its performance using OptiMonk’s dashboard, which provides insights into views, clicks, and conversions.
7 best practices for creating effective popups
Now that we’ve covered all the basics, here are 7 best practices oman phone number to ensure your popups are effective, engaging, and help drive conversions.
The timing of your popup can make or break its effectiveness.
Displaying a popup the moment someone lands on your page can feel intrusive and result in an immediate exit.
Instead, time your popups to appear after a user has engaged with the content for a few seconds, or trigger them based on user behavior, like scrolling down the page or showing interest in specific products.
2. Use clear, compelling copy
Your popup text should be short, sweet, and straight to the point.
For example, The Body Shop’s festive “spin-the-wheel” popup keeps things fun and relevant with simple, effective copy.
The Body Shop's welcome lightbox captures visitor data effectively by keeping it fun and engaging.
Let users know exactly what they’re getting and why they should care. Use a compelling headline that draws attention, followed by a concise message that highlights the benefit or offer.
3. Offer value
People engage when they get something in return. Offer value like a discount, a free guide, or exclusive content.
The Turmeric Co.’s recipe book does this well by offering a free recipe book in exchange for sign-ups, creating a win-win scenario.
