With the visual 'Christmas is always coming', people are tempted to look up more information and of course to purchase a v-ticket for the online Christmas performances.
A channel that has not been used before. Wilminktheater and Muziekcentrum Enschede have made a radio commercial especially for this channel. This was the perfect moment to test new channels to reinforce the 'Christmas always comes' campaign. Spotify was used because it is a platform that is easily scalable, has national coverage and is a channel where the target group is also active. After all, theatre involves a lot of music, just like on Spotify. An ideal way to once again bring theatre to the attention of the right target group.
Social ads nationwide
No longer using social ads around Enschede, but nationwide. The visual and textual expressions here breathe the same atmosphere as with the other channels. If you fall into the target group, germany telegram data you can no longer ignore the theater and the campaign 'Christmas always comes'.
Influencer marketing
Marketing a show through an influencer is usually difficult, because you have no tangible product except the show. With the Theater Thuis Box this was possible. Each influencer responded differently and looked at the shows with a different view.
Results now, but certainly also in the future
It has been an omnichannel approach in which we have reached the target group in all phases of the customer journey (STDC Model). Were you interested in an online Christmas performance? Then you could no longer ignore the Wilminktheater and Muziekcentrum Enschede.
We do have a side note. Online is fleeting and we do not know what it means for the future of offline theatre visits. The new season will have to show that, but within the Wilminktheater and Muziekcentrum Enschede the rudder has been permanently changed. They are going to focus more on online promotion. And that in a market where offline still dominates.
Spotify is the way to reach your target audience. Think of a radio spot, but also by creating and promoting playlists.
Influencers don't have to be famous Dutch people. Choose people who fit your goal.
Don't shy away from challenges and apply the 'Pippi' principle: even if you've never used or done something before, it can be incredibly educational.
We have managed to captivate the audience, but have we managed to retain them? 2021 will teach us. In any case, the rudder has been permanently turned with a new content strategy for Het Wilminktheater and Muziekcentrum Enschede, and with success.
