Technology is an increasingly important part of almost everything we do in the digital age. We rely on it to keep in touch with loved ones, earn a living and entertain ourselves in our leisure time.
It also became a fundamental element of the way we organize, tell and share stories in the marketing world .
Today's consumers want more than just great products to buy or services that make their lives easier. They want to feel connected to the brands they buy from - they want brands to tell them a story .
Since the dawn of civilization, a good story is the key angola email list 276670 contact leads to human connection and digital storytelling combines the power of a good marketing story with modern and innovative tools to reach a target audience in a new dimension.
In this post you will learn everything you need to know to integrate this resource into your marketing strategy.
Keep reading!
What is digital storytelling?
What are the key elements of digital storytelling?
What are the benefits of digital storytelling?
How to build a digital storytelling strategy?
Conclusion: Exceptional brands start with incredible stories
What is digital storytelling?
Traditional storytelling—as it has always existed—uses physical tools and materials to convey information and prove a point.
Think pens or pencils, paper, records, tapes, physical films, original artwork, and more. Digital storytelling accomplishes the same thing, just using digital tools, materials, and communication methods.
Of course, many digital storytelling methods employ elements such as:
videos;
digital images;
written texts;
audios.
However, they can also include social media material such as tweets, Instagram stories or interactive content .
The best digital storytelling materials are designed to be highly engaging and emotionally compelling , the perfect combination to establish a connection with your target audience .
They can also cover a lot of ground and include many formats, from hypertext stories to elaborate interactive experiences designed to explain complex concepts.
