5. Unsubscribe rate
The unsubscribe rate tracks the percentage of recipients who opt out of your subscriber list after receiving that email . While some unsubscribes usa business fax list are normal, a high rate can be a warning sign that your content isn't relevant or engaging for your audience. Monitoring this metric can help you fine-tune your content strategy and maintain a healthy, engaged subscriber list.
6. Interaction over time
Analyzing how subscribers interact with your emails over time can provide valuable insights into the long-term effectiveness of your campaigns. Look for patterns in how engagement metrics, such as opens , clicks, and conversions, change over a subscriber’s lifecycle. This can help you identify when to re-engage with subscribers or tweak your content strategy to maintain interest.
7. Email Income
For a business, the goal of email marketing is ultimately to generate revenue. The revenue per email metric divides the total revenue generated by an email campaign by the number of emails sent . This metric helps you understand the direct financial impact of your email campaigns and can be an important tool to demonstrate ROI to stakeholders.
8. Campaign ROI
Similar to email revenue, campaign ROI measures the overall profitability of your email marketing efforts . It takes into account the total revenue generated by a campaign and subtracts the costs associated with creating and sending the emails. A positive ROI indicates that your email marketing is an effective use of resources.
