Show what sets you apart from your competitors

[RokasShak.h@]

Stay humble in your introduction section. You don't have to brag. Try not to take more than a couple of slides for this part. The client will lose interest if there is too much information about you. Ultimately, they just want to know how you can solve their problem.

SWOT Analysis
In a SWOT (Strength-Weakness-Opportunity-Threat) Analysis , email marketing list you will take a deep look at everything that is working in your current business plans. You need to find problems, hidden issues, areas where you can expand your keyword focus (where your competitors don’t have a solid grip), and areas that need more time and effort (where your competitors are ahead of them).

Let’s consider an example of an imaginary company called ProTool Shop . Now, ProTool Shop has been serving the local market for over a decade, but last year they decided to scale their business digitally.



ProTool Shop, however, is not showing up for relevant searches done with local intent. They are publishing good quality content that is nowhere near the top of the first page. What's even worse for them is that their competitors' content, which lacks quality, is ranking first.

Furthermore, the ProTool Store site is not fully optimized. Apart from the homepage and the main service pages, most pages have some issues. The reporting software reports the presence of duplicate content on the site.