But what are “memes”? They are a very fast exchange of information, generally for humorous purposes, and they require a prior context to understand it. Whether in GIF format , phrase, graphic or video, memes are nothing more than an idea that is exchanged within a community that shares the same cultural environment . And the same meme varies depending on the context in which it is placed.
Also, did you know that they have their own life cycle? Yes, yes, as we told you. They are born, they go viral, they mutate and, although many rwanda b2b leads of them persist over time, most of them will be forgotten as the days go by.
But where some see just another way to share jokes online, community managers and social media specialists see a golden opportunity for the development of a company because, as you have probably already guessed, meme marketing consists of adapting the world of memes to the interests of a brand .
Source: Trend Agency.
Still not convinced? Below we give you the keys to this online phenomenon and why you should incorporate it into your social media strategy right now. Let's get to it!
