What is Inbound Marketing?
Inbound marketing turns traditional marketing efforts on their head. While outbound marketing involved buying ad space, purchasing email lists, and hoping for the best, inbound marketing shifts the focus to quality content .
By offering relevant content, you can direct people to your business, where they will discover your products and services. By creating content senegal company email list that interests your customers, you attract more qualified leads than with a stand-alone ad-based approach. This is achieved by using earned media and owned media.
Owned media Owned media are marketing channels that your company has control over. This can be a website, YouTube channels, social media profiles, whitepapers, email marketing campaigns or blogs. What content you publish, how often you publish it and where you publish it is entirely up to you.
Earned media is content published on external sites or outlets. It can include appearances in industry publications, articles, awards, press mentions, posts about your brand by other social media accounts, online reviews, and conversations about you on online forums. While earned media is published by another source, it is usually something that is corroborated by the company itself.
