Table of contents
1. What is keyword research?
1.1. What is a keyword?
1.1.2. Keywords by length
1.1.3. Keywords according to search intent
2. Factors to consider when conducting keyword research
2.1. Internal analysis and external analysis
2.2. Perform the search and narrow down the results
3. Conclusions
1. What is keyword research?
Keyword research is a type of research we do at the beginning of our algeria phone number library to detect which keywords we need to use to position ourselves in search engines. The objective is to understand the search intention of users , to know what language, words or phrases they use to find what we offer.
The entire SEO positioning strategy that we implement will be based on the clients' search intention. From the development of the website architecture, through to the content and touching on specific aspects such as "anchor text", which are the links that we find on the website pages that link directly to other internal or external pages of the website.
To carry out keyword research, SEO consultants have tools that allow us to not only know the search intent, but also the search volume for each keyword. Because of course, it is not enough to know how users search, there must also be enough searches for that keyword to make it worthwhile to position ourselves on it.
1.1. What is a keyword?
But be careful, do you understand what a keyword is or does everything I'm telling you sound like gibberish? A keyword is a word (excuse the redundancy) or set of words that users use when they perform a search on a search engine .
For example, if you want to buy a pair of sneakers, you can use keywords like these:
Buy men's sneakers.
Buy white sneakers.
Buy running shoes.
Where to buy cheap sneakers.
As you can see, there are endless options. In this example, when doing the research, we could discover (hypothetically) that the first and third have almost no searches. The fourth one is not interesting to us because we do not sell cheap sneakers. Therefore, we would try to position ourselves for the keyword “buy men's sneakers” because it would be the one that would fit our product and would also have a sufficient search volume.
I hope this example, although quite basic, has helped you understand it.
On the other hand, keywords can be differentiated based on their length or based on their intention .
1.1.2. Keywords by length
Depending on their length , we differentiate three types of keywords:
Head-tail keywords : made up of one or two words. They respond to very generic search intentions and usually have a very high search volume.
Middle tail keywords : made up of two, three or four words. They respond to somewhat more specific search intentions. They have a lower search volume than the previous ones.
Long-tail keywords : made up of four, five or more words. They respond to very specific search intentions and are those with the lowest search volume.
