So how can you improve your email lead generation strategy using embedded videos?
Get the right list
We’ll start with the bad news: an embedded video isn’t going to be enough to revolutionize your lead generation strategy. If you have an inorganic or low-quality list, even the best embedded videos won’t help you. That’s why your list of telegram users in netherlands first responsibility is to secure the best list you can. The best way to do this is to collect information organically. Use premium content, social media contests, and other forms of online engagement to reach out to people who might be interested in your brand and collect their email addresses. We generally recommend that you don’t buy an email list .
Perfect your embedded videos
If embedded videos are going to improve your lead generation strategy, it should be a major focus of your new strategy. Only the best quality videos will have an impact on your audience.
Use the right tools . Creating videos is easy with the right tools, and distributing them is even easier. Try out different video customization and email embedding tools. The right solution should save you time and improve your finished product without costing you a fortune.
Include the human factor . If possible, include the human factor in your video. It's easy and inexpensive to create videos made up of only text and simple graphics, but you'll establish a much more personal connection if you have a person speaking during the video. It's also a great way to improve your brand's consumer relationships.
Keep your content short . Videos are popular because they offer a concise way to consume information, but that advantage disappears if your video is too long. Instead, strive to keep your content as short as possible, preferably with the video being less than 60 seconds long.
Personalize what you can . Mass-marketed emails no longer have the impact they used to. Consumers have grown accustomed to these generalized campaigns and have begun to ignore them. If you want to stand out and get a higher ROI, you need to personalize at least some details of your video and email to grab their attention.
Pack in the information . Videos are also popular because they have the potential to display tons of information in a limited space and time. Take advantage of this. Fill the information with numbers, charts, and interactive visuals.
Master the subject line
No email marketing strategy can work without a good subject line. No matter how good your embedded video is, people won’t watch it unless they’re interested enough to open the email first. Good subject lines are concise, relevant to your target audience, and intriguing. They’re also unique, so don’t try to blindly copy an effective subject line you’ve seen in the past.
Keep body copy concise
Even if your video is amazing, it shouldn't be the only content in your email. You should also have someone design it to inform, entertain, or persuade your audience. A couple of supporting paragraphs explaining the details of your product or a separate welcome message could be exactly what's needed to strengthen the bond with your audience.
Send follow-ups
Often, one email isn’t enough to win over a potential customer. You shouldn’t give up just because your first email failed to convert your recipient. Instead, enroll that recipient in an ongoing email drip campaign so they can receive many messages from you in the future. Change up the content to provide different experiences throughout this campaign – as their familiarity with your brand increases, you’ll have more opportunities to convert them later on.
