A B2B website to be successful, first has to be found
As we have said, it is not enough to have an attractive and well-designed hungary phone number list website if in the end the client does not access it because he cannot find it. The best way to make this happen and to get potential clients to visit it is to appear in the first search results every time the user consults a concept or keyword related to our sector, product or service. That is why SEO optimization is one of the main aspects to take into account when developing or improving a website.
What is SEO?
Search engine optimization is the process of improving the visibility of a website in the organic results of different search engines. It is also often referred to by its English title, SEO (Search Engine Optimization).
WIKIPEDIA
SEO has changed a lot in the last few years. We've seen a lot of updates like Penguin and Panda, and how these have turned the way SEO was done 180 degrees upside down. The last big change we've seen is Hummingbird , a completely new algorithm. The big news is that it focuses on what we call semantic search and the knowledge graph , and what's really going to happen more and more is that short tail traffic (short keywords) is going to be distributed across more websites, so the logical thing would be to work more with long tail keywords , which are more specific phrases made up of several keywords .
In short, Google's algorithms are constantly changing and updated (about 500 times a year), so it is very important to stay up to date and know which changes are relevant and which ones could affect the SEO of our website.
There are thousands of factors that a search engine like Google, Yahoo or Bing use to rank a site, but this large number of factors can be grouped into two large groups:
On-site:
On-site SEO is the one that deals with or relates to relevance. It is the one we work on to have the website optimized and for the search engine to understand the main thing and what we want, so that it positions it correctly. In On-site SEO, we will take into account the optimization of keywords (short tail and long tail) . It is in On-site SEO where we will work on the title, the meta description, the optimization of the URL code, the H1, the loading time, etc.
Off-site:
Off-site SEO, as its name suggests, is the part of SEO that focuses on factors outside the website. In off-site SEO, we will mainly take into account what we call Link Building, that is, the number and quality of links from other pages. Also in off-site SEO, the presence on social networks, the CTR of the website's results in a search engine and mentions in the media are taken into account.
We already know the basic concepts of SEO and the main groups of factors that influence the good positioning of a website in search engines. Although each of these two large groups of factors can be analyzed in detail, today we also want to touch on topics that are not normally touched on and that must be taken into account before starting to develop a company website and its SEO strategy.
Many times companies believe that creating a website and SEO means emptying the company's history, products and services, solutions and contact information into a site. The main mistake is that they develop a website thinking only about the company and what it offers, when in reality what they have to do is develop a website thinking about the user. Companies have to understand what the user needs, how they do their searches, what information is relevant, etc. The user must be considered as the center of the strategy, and then cross-reference their needs and behaviors with what the company offers, in this way the user really finds the website and has a good experience on it.
To achieve this, we recommend taking into account 4 key points when developing a B2B company website and its SEO strategy.
