Table of contents
The emergence of social media has employment database package represented a radical change in the way we communicate. Without a doubt, this has also meant a new medium through which companies can promote their products and services and also have more interaction with their prospects. However, not all companies know how to use them to attract more customers effectively.
In the world of marketing, anyone who doesn't have an account on Facebook , one of the main platforms today, practically doesn't exist. And this is even more important considering that 70% of active Internet users use some kind of social network, according to the latest report by the consulting firm Gartner.
There is a sea of "prospects" on social media that can become customers. However, it is essential to keep in mind that each user varies depending on the platform, as content is viewed differently. Companies must avoid standardizing their posts for all the accounts they own, as they risk their followers no longer considering their content as important.
Why choose social media over other media?
First, it should be noted that social media can allow you to generate engagement with your audience. This is the type of relationship that users have with a particular brand; the existing commitment.
Secondly, we can also talk about Branding when talking about Social Media. But what is this? It is the actions aimed at developing a brand image or, in any case, strengthening it in the eyes of users. By investing in social networks, you can spread your company's message effectively and allow it to position itself in the eyes of its users.
A third point to consider as a benefit of using social media is crisis management. In the offline world, a dissatisfied customer can go to a customer service center and make a complaint. On social media, a complaint on a wall can turn into an avalanche of negative comments that could create a digital crisis for the brand. However, the speed of response through this medium makes it easier to contain this potential problem.
You may be interested in: What do your customers expect you to do on social media?
3 basic rules to attract more customers on social media
And now you are probably wondering, what do you need to take into account to get more visitors to your website? Below we will detail three important points:
Generate attractive, creative and fresh content
The content offered on social media must be creative, fresh and authentic. This will allow you to gain a differential advantage over your direct competition, show your commitment to potential customers and also forge a bond with them.
It should be noted that correctly exploiting social networks for dialogue and debate should be one of the objectives to achieve . To do this, you must be able to relate to your clients, not monopolize the conversation and have a strategy that allows your followers to participate. In addition, this market is constantly changing, so you must be constantly up to date and trained.
You may be interested in: 4 tips for designing a memorable content strategy
Measure your results
We must analyze and measure the interaction on each social network to know if the implemented strategy is successful. From here we will generate the reports and define the actions for each profile. We will know which platform we get the most results from and what ROI and conversion factors it gives us. This step is decisive to improve the Digital Marketing Plan and to establish the bases of an effective Inbound Marketing strategy .
Avoid making long posts
Content and dissemination are key, the length and style of your content is also very important. It is necessary to take into account the length of the posts so that the user really pays attention to the message you want to deliver. With content that is too long, the idea will be lost and all your efforts will have been in vain.
For example, various studies support the need to make short posts, especially in relation to dissemination on social networks. On Twitter, it is recommended to use less than 90 characters, and on Facebook only 40, since shorter posts work better. On Google+, meanwhile, the use of up to 60 characters is recommended.
On the other hand, the frequency of publication of companies varies according to the social network that one is willing to use. This aspect is important since you can optimize your efforts in the medium where your audience is and not in one that is not very present.
I suggest this post if you want to go from likes to sales: 4 tips to be a "nicer" business on social media
How did Coca-Cola increase its sales using social media?
Who doesn't know The Coca Cola Company ? This giant company made good use of social media by implementing its #ShareCocaCola campaign through social media. Learn more about this story below.
Their campaign consisted of changing the traditional design of their cans and bottles by adding people's names. By personalizing this product further, it was inevitable that customers would share their experience through social platforms, where the company spread the campaign and encouraged users to take part in it.
In the end, the company only saw green numbers thanks to the correct use of social networks: it managed to increase its sales by 2% , which for a company the size of Coca-Cola is a colossal number.
My Conclusion:
Your company should be where its target is. If it is not, this can be considered as a lack of initiative for innovation and, above all, a lack of interest in serving customers.
Can you increase your sales through this medium? Yes, because your audience is there and, if you use social media within an inbound marketing strategy, you will be able to increase your sales . In addition, this is supported by data from a recent survey: currently 50% of online buyers make their purchases through social networks.
Finally, it should be noted that 70% of marketers have been successful in gaining new customers through social networks. Two aspects should be added to this: 57% of users trust the opinion of their contacts more than what the brand itself can say about a product or service, and 47% of social network users claim that Facebook has had a greater impact on their purchasing decision than any other social network.
