Table of Contents
4 key aspects to consider when internationalizing your company with Inbound marketing
1. Define and execute a Content strategy
2. Sales funnels
3. Automated communication flows with email marketing
4. Qualified leads for the sales team
Inbound marketing, as an online marketing methodology , is ideal for supporting your company in an internationalization process, as it reduces the friction in the launch of a product or company in a new market, strengthening communication, authority and reputation. In addition, you will achieve an online presence in different countries.
By publishing educational and informative content, you can attract the interest of potential customers in different countries and languages, who are then led to canadian hospitals email list automated sales funnels (lead nurturing process) that take the prospect along the purchasing path until they are qualified (lead scoring) for the corresponding sales team or branch. This must be accompanied by an international business plan.
4 key aspects to consider when internationalizing your company with Inbound marketing
1. Define and execute a Content strategy
A good content strategy will help you empathize with your target audience in each country where you want to establish yourself, and it must contain the necessary elements to reach customers in the different phases where they may be found (discovery, consideration or decision); as well as being oriented to searches that people make on Google, in this way we manage to match supply and demand, creating a correlation between what our buyer persona is looking for and the content we can offer them to respond to their concerns and gain their trust.
It is vital to define a publication calendar where details such as:
Publication date
Post title
Inbound marketing phase (discovery, consideration, decision)
Sources of information
Parent article
Internal links
Within the jargon of Inbound marketing this is known as the Buyer Journey or purchasing cycle .
We must consider that, if we want to reach audiences in different countries and languages, it is very likely that these contents must not only be translated, but also adapted to the characteristics and idiosyncrasies of each country, using their expressions, referring to nearby cases and examples and generating consumer confidence.
Therefore, the creation and dissemination of content will be a winning strategy for your company to generate databases of opportunities and impact them through automated communication flows.
2. Sales funnels
Defining a sales funnel will make it easier for both marketing and sales teams, as well as the client, to know exactly what steps and circumstances must be taken to successfully complete a transaction.
As many sales funnels should be created as there are types of clients and Inbound phases, that is, each client should have their own personalized purchasing journey within the funnel and based on where they are in the process.
Inbound marketing sales funnel for internationalization
Sales funnels consist of three phases, where the goal is to transform unknown visitors into customers. The phases are named by acronyms, depending on the part of the funnel where they are located:
TOFU: Top of the funnel
This is the first contact with the customer and where the maturation process begins. In this phase, the goal is to capture and impact a large volume of people, even though many of them do not manage to complete the purchase process. This phase is called Discovery .
The goal is to get a good group from this phase to continue down the funnel.
MOFU: Moddle of the funnel
This is the middle part of the funnel, where people who have shown interest in our content, products and company are found; this phase is also known as consideration .
BOFU: Bottom of the funnel
The bottom of the funnel is where qualified opportunities or leads, potential buyers and sales are found. It is usually oriented with specific commercial proposals, such as scheduling an appointment with a nearby salesperson. This phase is known as decision.
