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More and more companies are opting to student phone number data automate their marketing and sales processes to improve the effectiveness of customer response times.
We need more time and fewer resources to make our marketing actions effective and keep our customers updated without using interruption tactics.
This great change and adaptation is due to the fact that we (consumers) are always complaining about continuing to receive spam that is not of interest to us and even less do we know how they got our email or even that they call us at inopportune times just to offer us promotions that we really do not want.
That's why marketing and sales teams need to use better actions so that consumers don't feel overwhelmed when they receive a message from the brand. This is how marketing automation comes into play, and when implemented correctly, specific messages can be developed to be delivered at the right time and to the right person.
What is marketing automation?
Marketing automation is a process used to perform certain specific tasks, making use of computer software to automate all actions that are routine and/or repetitive such as creating user lists, sending emails, customer ratings ( lead scoring ), responses on social networks and other actions on the website.
Marketing automation software is designed to help you prioritize and execute marketing tasks more quickly and efficiently.
According to Salesforce , marketing automation is one of the most in-demand technologies in large and medium-sized companies since 2015.
The importance for marketing and sales teams is that it will allow them to achieve their goals more quickly and generate more revenue for the company.
The #1 benefit of marketing automation is the ability to generate more and better quality leads ( Pepper Global ).
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Benefits of marketing automation
Needless to say, if you are implementing an Inbound Marketing strategy , automation is essential and relevant to achieve better results. In addition to providing the necessary value to improve customer acquisition, conversion and loyalty actions.
So your business should consider the following benefits for automating marketing:
Administration and productivity improvement
Marketing automation is a huge time saver as you can create different campaigns and specific messages in advance to schedule them for a date in the future. For example, create email campaigns that are sent at a certain time when a user is interested.
