By studying the accumulated information, it is possible to distinguish which areas of the market are more profitable for the company and in which areas more can be invested to generate new customers. CRM as an information tool allows companies to close the sales cycle more effectively, since communication flows easily with suppliers and customers, in this way the sales cycle is automated and costs are reduced. Customer retention is increased by studying complaint management data and identifying
weaknesses in the process cycles for providing services and products to customers, thus increasing customer satisfaction. A CRM system also allows you to open new markets by studying order trends and statistics. Another area where CRM is a great help is Marketing. CRM allows your company to efficiently control the advertising and marketing budget, managers can obtain accurate information on the results of campaigns and other initiatives in real time, thus reducing advertising investment risks. How to avoid CRM implementation failure in your company. The implementation of new systems that involve the horizontal
participation of the company's staff is subject to great risks due to several factors. In many cases, the technical department fails to take sufficient account of the staff that will use the system, the programs are developed without knowledge of the sales and marketing processes and do
not meet the primary needs of the staff that will directly use the system, which ultimately results in rejection by the users. In the case of very complex projects, the time factor is essential. It is important to foresee that the implementation of the systems is carried out in relatively short periods since the needs of the company and of the users as well as the market itself can change during the development process. Finally, it is necessary to ensure that the total costs of implementation are taken into account, such costs include
software, hardware, development, consulting, training, new staff, maintenance, licenses, etc. Make sure that all these points are covered when receiving a quote from a supplier. Although many companies do not have the necessary resources, both financial and human capital, to implement CRM, today the cost of development and business applications have been significantly reduced, so that understanding what CRM involves is more important for the success of an implementation than the
financial factor itself. CRM is a company-wide initiative . CRM is a corporate culture, a modus operandi and not simply software. It is an interface for the customer and multiple interfaces for sales channels. All participants in the different departments must understand that entering information into the system is crucial to the performance of the services provided to customers. For this, it is recommended that the system be accessible via network, intranet or Internet and that staff be 100% trained on the use of the system. A CRM solution must be.
