Although CPL is a reliable indicator, it has a blind spot: CPL does not reflect the quality of the potential customer list ( leads ). In theory, the lower the CPL , the better, but the quality of the potential customer list should list of belgium whatsapp phone numbers not be sacrificed in exchange for lower costs, resulting in low conversion rates or even reduced brand sales.
However, the lower the CPL value, the lower the quality of the potential customer list. Marketers can use the power of artificial intelligence to obtain high-quality potential customer lists with high conversion potential while effectively reducing CPL .
The artificial intelligence platform can identify the devices used by consumers and analyze consumer profiles based on their cross-screen behaviors. Once marketers analyze consumer behavior and interests, they can identify the audience groups with the greatest consumption potential (such as the most likely buyers). ), the platform can use the same conditions to expand and find similar users. This approach is called "finding lookalike audiences " .
