Step 1. Identify a B2B customer and understand your customers' needs
First of all, you need to understand your target customer or client. This is a complex task that requires time and effort.
To get a clear picture of who is actually buying your product, you should do the following:
Think about the problems, challenges and difficulties your customers and their businesses may encounter and how your business can help solve them.
Define which companies and businesses you should focus on: the actual size of the company and its type, the number of employees and customers, the industry and everything that matters to you as a seller.
Understand what products these companies are already using, what they finland phone number library like and dislike about these products, and what benefits your offering will bring them. Find out how they track the effectiveness of their tools and how you can measurably improve their business results.
Know who you’re communicating with. What are their job titles and responsibilities? Do they make purchasing decisions alone or are there multiple decision makers? All of these details will help you create engaging, relevant content and identify approaches that will motivate users to make a
purchase.
According to research , B2B customers are much more loyal to helpful content. To gain their trust and demonstrate your industry expertise, focus on the following three tasks:
Educate your audience on the problems their businesses may be facing. Focus on data and facts: share reports, guides, eBooks, invite them to participate in online seminars.
Offer solutions to their problems. Explain how a solution works, compare different products, share tips on how to choose a supplier.
Explain why your company is the best choice by showcasing your work, writing case studies with real numbers, and clarifying your pricing and terms of collaboration.
Step 2. Segment your B2B audience
Different types of customers have different interests and problems that can be addressed through precise targeting, curated content, and relevant offers. This is where segmentation comes in .
You can segment your B2B mailing list based on the following criteria:
sector of activity;
number of company employees;
job title and responsibilities of your contact;
roles of DMU members;
customer personality;
level of involvement;
previous purchases;
services and products your potential customers are currently using, and so on.
This way, you will be able to target your email content to specific segments of prospects and speak to their pain points, which will lead to better engagement and significant long-term results.
Step 3. Set B2B Email Marketing Goals
To further evaluate the success of your marketing, remember to set measurable goals based on your business objectives. Measurable means a precise number that can be calculated and compared to your previous results.
Let's say your goal is to reach a larger audience and get more subscribers. You'll need to be clear about exactly how many people you expect to see your signup
