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That’s Why When You Use That Framework, You Drop Yourself Into Those Customers’ Shoes And Walk Single-mindedly Outcome The Way You Think It Should Arrive.how Do You Inject Empathy Into An Empathy-deficient System?let’s Look At Four Ways To Do That. Send The Marketing Funnel To The Backyou Can Use The Marketing Funnel As A Foundation, But You Need To Build On It. Overlay The Funnel With The Never-in-a-straight-line, Often Looping, Sometimes-stopping Road That Is The Customer Journey.


An Empathy Overlay On The Marketing Funnel Showing How Non-linear Most netherlands phone number resource Customer Journeys Are.by Following The Curvy Road, You’re Less Likely To Eliminate Potential Customers Who Won’t Buy In An Arbitrary Time Frame. You’re Forced To Think Of Long-term Utility Vs. Short-term Profits. It Also Prevents Marketing From Being Reduced To A Sales-enablement Role Rather Than A Builder Of The Brand.handpicked Related Content: What Marketers Get Wrong About Content’s Role In The New Buyer’s Journey Understand Your Customers’ Likes And Dislikesremember, You Are Walking Beside The Buyer Over Time.




Social Marketers Have A Unique – And Valuable – Position Because They Are Among The Closest Teams To Their Audiences.for Example, If Your Brand Wants To Reach Customers And Older, You Know That Tiktok Doesn’t Have Many Fans In That Demographic. (A March Survey Found % Of People Ages To And % Of And Older Favor A Tiktok Ban .)statistics Showing The Percentage Of People In Each Generation Who Support A Tiktok Ban.