While today’s technology has made online shopping easier, some hurdles still seem insurmountable. Yes, AR and VR technologies are helping to bring the online shopping experience closer to that of a traditional shopping experience.
However, the fact belarus phone numbers remains that the user of the online store cannot touch the product before deciding to buy, so he relies mainly on his knowledge of the product, photos, descriptions and technical specifications provided by the seller on the store's website.
From this perspective, product information is essential, and the more detailed the product description, the better.
It turns out that if the product is presented incorrectly, the site does not contain information about technical data or dimensions, the description is too short and does not contain the necessary details, or there is no information about the delivery method, customers often refuse to buy and return to the competition again, even if the price is not very attractive.
It also works the other way around: if customers don’t have trouble finding all the information they’re interested in, they’re more likely to buy.
Is it worth losing a potential customer over a simple issue with product information? Definitely not.
Using a product information management system makes it easy to check and manage product information across all sales channels.
Who is a PIM system a good solution for?
Product data management
PIM is a great solution, especially for large online retailers, distributors and wholesalers. Any internet retailer can also use this method if they want to control the flow of information and ensure that product information is consistent and error-free.
Online store owners who sell through various channels should consider managing their product information to keep it in different places.
If they have a wide range of categories and products in many forms, they should consider a PIM system as well.
The system works well when data about different types comes from different sources, which is not uncommon.
For example, if you receive product descriptions from suppliers or copywriters, provide those descriptions, and a graphic designer is responsible for providing photos.
PIM is also useful when selling in foreign markets, so it is necessary to prepare descriptions in other languages.
PIM solutions are also suitable where descriptions are complex and where descriptions change frequently, such as due to promotions.
Therefore, if the current system responsible for data consistency is not working, such as taking a very long time, it is worth considering implementing PIM.
