The consequences can be diverse. For example, a clothing brand that launches a low-cost line of very poor quality ends up damaging its corporate image and reduces the trust that consumers had in it. Likewise, a restaurant chain that uses raw materials in poor condition will cause its customers to become intoxicated and, as a result of this decision, will cause the closure of several branches.
An insurance company that saves on its telecommunications provider and hires a cheap solution, gives a bad experience to its users who end up changing insurance companies. A bank that uses SMS as a means of activating credit cards ends up not activating the cards because the SMS did not arrive and with them they lose several thousand pesos on each card placed.
