Examples of Great B2C & B2B Landing Pages

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B2C Example: Subscription Box Service
Headline: “Treat Yourself—Monthly Goodies Just $10!”

Image: Vibrant, lifestyle photo

CTA: “Subscribe Now”

Trust Signal: “10,000+ Happy physician database Subscribers”

B2B Example: SaaS Lead Generation
Headline: “Automate Your Sales Workflow”

Subheadline: “Trusted by Salesforce, HubSpot, and Zendesk”

Offer: Free 14-day trial or demo

CTA: “Get a Free Demo”

Conclusion: Focus on the User, Not Just the Design
Ultimately, the best way to optimize a landing page is to put yourself in the shoes of your target audience—whether they’re a solo B2C shopper or a team of B2B decision-makers.

Keep testing, refining, and listening to what the data tells you. With the right strategy, your landing page can become the lead-generation machine your business needs.

If you'd like help building a B2B or B2C-optimized landing page, or want a checklist to guide your process, let me know—I can create one for you!