Search and Build a Lead List

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Use LinkedIn’s search bar or tools like Sales Navigator what is 99 acres? to find people who match your criteria. Build a list of leads in a spreadsheet or CRM.

Step 4: Send Personalized Connection Requests
Avoid generic messages like “I’d like to add you to my network.” Instead, mention something specific:

“Hi Sarah, I noticed you’re in the SaaS space—I’d love to connect and learn about your work at [Company Name].”

Step 5: Nurture the Relationship
Once connected, don’t pitch immediately. Instead, like their posts, comment thoughtfully, and send value-driven messages.

Step 6: Send a Value-First Message
Once rapport is built, offer something of value:

“I created a quick guide on [topic]—thought you might find it useful. Would you like a copy?”

Step 7: Move to Email or Phone
When the lead engages, ask to move the conversation to email or phone for a deeper discussion or demo.

Sample LinkedIn Lead Generation Message Sequence
Message 1 (Connection Request):

“Hi John, I’m connecting with other tech marketers in the Boston area. Would love to stay in touch!”

Message 2 (After Acceptance):

“Thanks for connecting, John! I see you’re working on lead generation at [Company Name]—I specialize in helping firms double their pipeline with LinkedIn. No pitch—just happy to connect and chat!”

Message 3 (Follow-Up):

“By the way, I put together a short checklist on using LinkedIn to get 20+ qualified leads per month—happy to send it your way if you’re interested!”