Emails can end up in the recipient's spam folder

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Personalization: You can personalize your emails based on the recipient's preferences, making them more engaging.
Trackable: With email marketing platforms, you can track open rates, click-through rates, and conversions to measure the success of your campaigns.
Cons:
Deliverability Issues: reducing the chances of them being seen.
Overwhelmed Inbox: With the abundance of promotional emails, your message might get lost in the recipient's crowded inbox.
Conversion Rates: Email marketing typically has lower conversion rates compared to other marketing channels.

Mobile Number Lists
Pros:

Instant Communication: Text messages have a high open chile consumer mobile number list rate, with most being read within minutes of being sent.
High Engagement: SMS marketing has high engagement rates, making it an effective way to connect with your audience.
Opt-In: Customers have to opt-in to receive text messages, ensuring that your messages are reaching a receptive audience.
Direct Communication: Text messages allow for direct and personal communication with your audience.
Cons:
Limited Character Count: SMS messages have a character limit, making it challenging to convey detailed information.
Regulations: SMS marketing is subject to strict regulations, and you need to ensure compliance to avoid legal issues.
Cost: Sending text messages can be more expensive than sending emails, especially for large campaigns.