you should aim to be authentic. This update is all about prioritizing meaningful content, which means you should avoid “engagement bait” at all costs. Henry Silverman, Facebook Operations Integrity Specialist and Lin Huang, Facebook Engineer, wrote an article about engagement bait in mid-December that explains how the algorithm has already changed to fight “engagement bait.”
“People have told us that they dislike spammy posts on Facebook azerbaijan whatsapp number data 5 million that goad them into interacting with likes, shares, comments, and other actions,” the article reads. “For example, “’LIKE this if you’re an Aries!’ This tactic, known as ‘engagement bait,’ seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.” Try your best to foster meaningful conversations.
“will demote posts that go against one of our key News Feed values — authenticity. Similar to our other recent efforts to demote clickbait headlines and links to low-quality web page experiences, we want to reduce the spread of content that is spammy, sensational, or misleading in order to promote more meaningful and authentic conversations on Facebook.”
This Facebook News Feed change is a big deal in the world of marketing, and it’s a huge deal for the businesses that use the platform to promote their brand and sell their products. Knowing that it’s being implemented and taking steps to adjust are the most important way to ensure that Facebook remains a viable marketing solution.
If you need help with your Facebook strategy, give us a call or send me an email. We offer free 30-minute consultations and we’ll be happy to help!
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