Who needs the Google Tag Manager manual?

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Whether you're a newbie or a seasoned GTM veteran, everyone will discover new knowledge and practical tricks in this guide that will simplify their daily work or even open entirely new doors. Michael Janssen's work is a practical guide aimed at anyone who needs or wants to work with Google Tag Manager regularly. This includes anyone who needs to record, measure, and evaluate their company's online marketing activities, customer behavior, or user behavior.

These online marketing measures can be:

Collecting browser data, e.g. page views, session tunisia cell phone number list duration and scroll depth
Track users outside the website, e.g. for retargeting
Supplying marketing tools with data, e.g. newsletter subscriptions or shopping cart actions
Integration of social media buttons or conversion tracking of Facebook ads

In other words: If you want to conduct efficient, customized, and data-driven online marketing without losing track of things, you need Google Tag Manager. And if you need Google Tag Manager, you need the manual. Otherwise, you'll make your life unnecessarily difficult. The tool is as comprehensive as it is powerful, and without professional guidance, you risk making mistakes that, in the worst case, could cripple your website.
The manual is more than just a reference work. Sure, it explains Google Tag Manager from the ground up. But Michael Janssen goes even further, providing practical hacks, useful workflows, and suggestions for integrating it into your daily work routine.