Christopher Bailey, Burberry's creative director, admits: “I don't see buy bulk sms service consumers, but people who interact with us.” On several occasions, Bailey has stated the importance of knowing and attracting the attention of the customer: “As well as buying a product, it's also about how. We have discovered that the more we entertain, the more people become attracted to our brand.”
Nowadays, one of the most valuable assets that any company has is information, market data and customers that can feed its processes. Companies that have ventured into digital transformation are investing in technologies that process and analyze all their information to discover improvements that will lead them to success faster than their competition.
