Roxana demonstrated the benefits of managing your website's internal search engine. She provided countless examples of insights that can be derived from search analytics alone. Here's a sample:
Frequent searches for specific pages often indicate a poor navigation structure.
Search is search – and the internal search on your own website provides wonderful insights into search systems in general. This also leads to exciting new insights.
A slide from Roxana's talk at the Tech SEO Summit showing how website search and SEO can enrich each other
From my own experience, I know that internal search is often neglected on many web projects. With Roxana's tips and insights, I'm happy to change that.
Bonus: the Top Tech Tip Competition
Photo of the opening slide for the Tech Tip Competition, showing all contributors colombia phone number data with a short description of their tip
At the end of the unbeatable series of presentations, the audience also had the chance to win something! All guests were invited to submit and present a tech tip. The audience voted for the best tip using the Clap-O-Meter.
And these were the tips:
Q/A Testing with Puppetry: Submitted by yours truly! In it, I demonstrated how to quickly and easily set up Q/A tests with Puppetry.
GoogleBot Monitoring: Rodrigo Bertomeu Suárez explained how to monitor GoogleBot rendering behavior with Google Tag Manager when server log files are not available.
Optimizing internal linking: Johan von Hülsen offered tips on internal linking. For large websites, the structure is crucial, while for smaller ones, the anchor text is crucial. If Google doesn't crawl a URL for a while, it could soon appear in the "Crawled, Not Indexed" report. Such pages should be linked more strongly or optimized.
Emojis in SERP snippets: Adrian Schmidt showed how to insert emojis in search results that Google won't remove.
Google Lens traffic and image search: Roxana Stigu demonstrated how much traffic Google Lens is already generating. She recommended using refinement links in image search to include relevant subtopics in content planning. Furthermore, the aspect ratio of images should be similar to other images to appear in Google image search.
SEO information in Chrome DevTools: In his winning tip, René Dhemant explained how to display SEO data and visual representations using custom JavaScript snippets in Chrome DevTools, eliminating the need for many browser plugins. René compiled his snippets on GitHub ( René's repo with the JS snippets ).
- Board index
- All times are UTC
- Delete cookies
- Contact us