What are the tasks of SEO analysts?

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As the job title essentially suggests, SEO analysts' tasks include analyzing websites and striving to uncover and systematically process all possible technical and content errors. However, the website should not only be optimized for Google or the Google bot, but rather also for users. SEO analysts thus support companies in creating a more user-friendly and error-free website by creating the technical and content-related prerequisites for the page to be read and interpreted by search engines. The strategic goal is to estonia phone number data build visibility for their own (company) website in organic search so that the company can also reach its (potential) customers digitally.

How do SEO analysts go about their work?
A typical procedure looks something like this:

SEO analysts usually start by discussing things with their clients. Together, they define their goals and what should be emphasized during the SEO analysis. A content audit, for example, primarily examines current rankings, keyword targeting, and existing content , while a more technical approach focuses on all possible technical pitfalls . In the latter case, potential problems are analyzed and analyzed once discovered so that they can be quickly resolved by the responsible IT department.

Since every domain is different and therefore presents different problems, the kick-off with the client is particularly helpful and important in order to better classify the goals and determine the individual implementation options. In most cases, the process then continues with a crawl in which a bot – usually the Google bot – is emulated. This allows SEO analysts to find out how the bot would behave on the respective website and whether it can correctly capture all URLs and content. This approach often finds the majority of all errors. For an overview, SEO analysts list the problems and errors in a document and use this to explain to the client how the issues represent a problem from an SEO perspective and how they should be solved. Since not all problems can be solved at the same time, it is important at this point to establish an initial prioritization for the client . This prioritizes the problems that have the greatest impact and should therefore be addressed first.

Afterwards, SEO analysts can use monitoring or reporting to understand whether clients have implemented the recommendations and whether the metrics have improved accordingly.

However, this approach more closely describes the classic audit, in addition to which there are many other tasks for SEO analysts. These include, for example, supporting a relaunch or when clients suddenly stop receiving traffic via search engines and you need to determine the cause.