Monitor Spend Like a Hawk

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For now, we’re zeroing in on how you can use paid search to instantly position your products or services at the top of results pages. Because, as we all know, not everyone has the patience to wait for those coveted organic rankings.

Let’s outline what we’ll cover:

• What PPC means and why you apparel company database need it alongside SEO (not instead of it).
• Key platforms (Google, Bing and the lesser-knowns) where you can pay per click.
• How to set up a campaign that doesn’t break the bank.
• Budget management so you don’t accidentally set your credit card aflame.
• Tracking and optimization for actual, measurable returns on your ad spend.

So if you love SEO but need a little extra jolt of quick traffic, leads or sales, PPC is your friend with the fast car — just be sure to buckle up and follow some common-sense guidelines. Let’s dig in.