How to choose an engagement ring?

[mahmud220]

How to find out your ring size . You can find similar types of evergreen topics in almost every field and it is definitely worth devoting extra time and effort to their processing. The goal of these articles was to create the best that could be found on the Internet on a given topic . In practice, this meant hours of research, content analysis of the competition, use of marketing tools, writing and, of course, covering the right keywords. We then described the entire process in more detail in the article How to write a successful blog post in 10 steps . And the result? From organic search, the selected articles regularly started to bring us around a thousand visits per month . How we approached creating articles The actual writing was preceded by an analysis of content that was already ranking high in search engines on a given topic, and then by thinking about what we could do better to make our content even better . Over time, we increased the frequency of articles and instead of two, we published 8 per month .

Blog evaluation Every month, we did a detailed evaluation to Bulgaria Mobile Database find out which topics were most attractive to readers and which ones were bringing in minimal traffic. We then adapted the strategy accordingly and revised and improved the articles that were not working , both in terms of copy, SEO and UX. Most users read articles on mobile , so it was necessary to check whether the content was adapted to mobile search, so as not to lose readers unnecessarily. Tip: When analyzing content in mobile search, focus especially on whether the text is readable, well-structured, images are in high-quality resolution, and whether the loading time is optimal. Emphasis on the visuals of articles We also placed brand banners and product carousels in the middle of the articles to support the brand and connect the content with relevant products . Readers on the internet often just scan with their eyes, so it is important to think about the visuals of the articles.

When a blog starts making money The blog is not primarily designed to sell. In fact, that wasn't the original goal. Once we noticed that the selected articles often figure in the customer's purchasing journey, we did a more detailed analysis and put even more emphasis on relevant, yet still natural connections to products. The most converting articles were those that targeted readers in the DO purchasing phase (within the See – Think – Do – Care framework). Logically, these were articles where users were only one step away from purchasing and were only thinking about what to have engraved on their ring or what size to choose. In 1 year, people bought jewelry worth more than 200 thousand crowns through the articles.