The vertical also achieves high search volumes

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In addition to business potential, interesting SEO potential. And similarly to loans, we have been continuous market leaders in this vertical since September 2019 with an SOV value of around 80%. Current accounts A vertical focused on current bank accounts, transparent accounts, student accounts and, among other things, currency exchange rates. Due to the high volatility of queries regarding exchange rates, this vertical is unstable, but for queries purely around current accounts, the Moneta.cz website ranks in the TOP3. Savings accounts Keywords related to savings accounts and savings in general. Long-term market leaders with SOV between 70–90%. Cards A vertical focused on debit, credit, and debit cards, and everything about card payments, etc.

With minor fluctuations, market leaders since February 2020. Mutual funds A vertical that discusses investments – primarily mutual funds, but also other alternatives and investment concepts. From the point of view of banks, Moneta.cz is the best, currently only 2 financial magazines are ahead of it. However, we were able to surpass even those in 5 months. Building savings Together with personal and corporate finance, it is the smallest vertical with a range of less than 100 keywords. Thanks to this, the results of all websites in this vertical are very good, but Moneta.cz is again the leader with a current record Share of Voice of 93%. Personal and corporate finance First of all, the content vertical covered by the content section, which is why our competitors in this vertical, in addition to banks, are also financial magazines - especially Kurzy.

And we managed to conquer that one in November 2021 and we are also the leaders in this vertical. What about other metrics? Organic traffic Organic traffic has been growing steadily, with only minor fluctuations (most notably during the first wave of the Covid-19 pandemic), and we have been able to meet the KPI in the form of a seemingly unattainable absolute value from the starting point. We even slightly exceeded the 43% increase needed to meet this KPI in January 2021, thus meeting the Belgium Mobile Database KPI for organic traffic. Overall SEO visibility The Ahrefs metric on overall SEO visibility also shows a positive trend. We focused not only on increasing overall visibility by initiating and creating new relevant content sections, but also on increasing the share of keywords in the TOP10 and TOP3, which logically have the highest share of performance.

The result is a long-term growth in both overall visibility and keywords in the TOP10 and TOP3. Conclusion Our almost four-year cooperation with MONETA Money Bank continues and we are pleased to be part of building the undisputed leader in the banking sector in organic search and to continue to help defend this position. Our dominance in organic search is confirmed by both Share of Voice data, where we are leaders in almost every vertical, and traffic and SEO visibility data. Finally, I would like to thank the entire internal team of MONETA Money Bank for their kind cooperation and effective implementation of our recommendations.