Those who need to return to the office soon are already focusing on preparing for this event. This is evidenced by changes in search queries: we see that people are increasingly interested not in how to occupy themselves during isolation, but in how to solve the problems of preparing for the traditional workplace.
At the same time, companies like Google and Twitter have appreciated the benefits of remote work and allowed employees to stay home until the end of the year or even permanently.
Overall, it is clear that the return to more or less normal life will be a long one:
Today, sentimentality has given way to practicality. And here's what's happening in brand communication with its target audience:
In other words, when communicating with their target audience, brands are still trying to maneuver, taking advantage of consumer receptivity, while, in my opinion, every self-respecting brand should openly answer the audience’s question: “What do we do for you?”
And don’t start with the words “In these difficult times, we are here for you…”, if only because they have become a hackneyed coronavirus crisis cliché.
It's important not to get lost in the general monotony: you south sudan telemarketing database need to find your consumer, despite the information blindness that has consumed them. And avoid making key mistakes in communicating with your target audience, which can be very costly. We'll discuss them below.
Brand Mistakes in Target Audience Communication
1. Mistake: Time collapse. It's true what they say: "Everything in its time." Why then do brands continue to place banners with overtly provocative information? Invite them on a summer trip? Easy! Licking their fingers? Easy! It's important to think through every detail, from the name of the Telegram channel to the execution of the message to the audience.
2. Mistake number two: a questionable sense of humor. How else can you justify the jokes brands use to attract audiences? Indeed: no problem—make it up! Irony and humor must be appropriate. But the topic of coronavirus and the global tragedy it entails is quicksand that could completely bury you. Is it worth embarking on such a dangerous path?