Upsell and cross-sell wherever you can! A great example of upselling is this one from Dollar Shave Club – it’s fun, easy to read, and offers a clear call to action. From: Dollar Shave Club Subject: Forgot something in your cart? The wait is over. Introducing our new service, "Send Now". Get your favorite DSC bath products that we will add to your regular razor shipments. Go on, treat yourself to something extra.
You may need a bigger turkey phone number library bathroom kit. CTA: Buy Now From: Dollar Shave Club Subject: Forgot something in your last box? Reactivation emails You might wake up one day, look at your email stats, and feel like reconnecting with your customers. Take heart. Your open rates may be down and your click rates are dismal, but a re-engagement email campaign can save the day.
It's worth segmenting readers who haven't opened your emails into a group and then sending them an email asking for a second chance. You can offer to remove them from your email list if they don't click a link that says they're still interested within a certain time frame. This will shrink your subscriber list, but that's a good thing. It's much better to send your email campaigns to people who want to hear from you, rather than trying to talk to people who don't care about you.
Dollar Shave Club Upsell Email Newsletter Example
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