The Anatomy of a High-Converting Email

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You need to remember, though, that email marketing requires the user’s consent. This means that you are a guest in their inbox, so you have to use good email “manners.” failing to understand that or believing your email campaigns are special will have negative results.Now that we’ve seen its definition let’s find out how email marketing works.How does email marketing work?While email marketing is a top-performing digital marketing strategy, it is fairly easy to do and it can also be automated.

This means that even an absolute beginner could get their hands on it, quickly learn the ropes, and succeed.Specifically, email marketing involves three essential components: An email listto start sending your email united kingdom phone number library marketing campaigns, you need to have an email list. Your email list is a database of email addresses from people who have opted in to receive marketing messages from your brand.To send successful email marketing campaigns, you must also ensure your email list is active (engaged).



There are various ways for you to build your own email list. One of the most effective ways is to provide an incentive that your target audience will be interested in. In return, they will provide you with their email address.These incentives are called lead magnets and they usually are:couponsebooksdownloadable content An email service provideran email service provider (esp), also known as an email marketing service, is a platform that enables you to manage your email list.