Google Ads Performance MAX campaigns are a new and innovative way to run campaigns on Google Ads . These types of campaigns incorporate artificial intelligence and machine learning to increase the effectiveness and results of ads across all Google platforms: YouTube, Display, Search (search engine), Discover, Gmail and Google Maps.
Performance MAX campaigns incorporate this technology in response to the morocco whatsapp number data 5 million need to adapt to an increasingly aware and alert audience regarding advertising that appears on the Internet. Today, getting conversions and leads is more complex and difficult than years ago, and Google knows this.
Google Performance MAX campaigns are based on Artificial Intelligence , which analyses the online behaviour of the audience targeted in the campaigns and automatically displays the advertising of the brand or company advertising on the different Google Ads channels. What Google Performance MAX campaigns do is take advantage of the learning from Google platforms and third-party advertising marketers for Google, and offer a more comprehensive solution to brands and for a wider range of marketing objectives.
Performance MAX campaigns are responsible for finding your target at the right time, with the right ad and on the right platform , without having to determine the target or the bid.
Targeting is guided and conditioned by the conversion objectives that you set when creating the campaign and each campaign can only have one target, so it is important to select different audiences before launching the campaign.
