Hence the conclusion that it is worth giving up on heavy photo retouching in 2023 and focusing on credible, authentic and more spontaneous marketing.
We Believe in Meta - Will Facebook and Instagram-related topics continue to be trends in global marketing?
As of the date of our commentary, Meta (Facebook) is in a tough spot. Stock market valuations are returning to where they were a dozen or so years ago, there are news reports of massive jamaica mobile phone number layoffs and falling user numbers, and the service has been plagued by privacy issues since at least 2015. So why are we suggesting that 2023 could be the year the metaverse “takes a beating”?
analysis, trend Meta Facebook
Source: Google
First, the implementation of this project has already cost over 20 billion USD. Second, it is an innovation that Mark Zuckerberg himself is pushing and it looks like he is putting everything on one card. Third, Facebook is a money-making machine (in 2016 it earned $3 billion per quarter) and even if the project fails - it will get back on "its track". On the other hand, the Metaverse has virtually unlimited possibilities and many start-ups are already working on it. Facebook has data, advanced analytics and almost unlimited financial possibilities.
Metaverse market chart
Source: G randviewresearch.com
We believe that the topic will start to penetrate the mainstream more strongly in 2023. Virtual space is a great place for advertising, customer contact, remote learning, banking, trade, developing the fashion industry... Some global companies are already looking for their place there, including Nvidia and various clothing brands. Even PKO Bank Polski is looking at the whole matter, and investor groups are asking "how to invest in the metaverse?". Let's also remember that this is a huge field for the development of the industry that was behind the "killing" of Betamax at the expense of VHS tapes.
Briefly summarizing the marketing trends in 2023?
All predictions for next year are based mainly on news, reports and market research, as well as articles and books we have read throughout 2022. Last year's predictions came true for the most part. Will it be the same this time? We are convinced that it will.
