How to get subscribers to your newsletter?

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The goal of a newsletter is to have targeted subscribers interested in your business . There is no point in buying a list of unqualified emails. It will not help your business, quite the contrary. Have you ever received an email from a company that you did not know from Adam? What was your reaction? I am sure that you simply threw the email in the trash, like many of us. Don't forget that Internet users are constantly solicited: in their mailbox, on social networks or search engines. How do you convert someone who has never shown the slightest interest in your project? Ban the purchase of data . It is money wasted. And then, from May 25, a new European standard on data protection comes into force (we talk about it at the end of the article). Purchasing lists will clearly be a practice to forget!

So how do you get people to subscribe to your newsletter? There are several methods.

Install an insert on your site.
This is the basics. If someone visits your website, it means they are potentially interested in your business . A small newsletter subscription form on your homepage or in the sidebar is almost mandatory. Beware of pop-ups, windows that open automatically when you arrive on a page or after several minutes of browsing. This can be a bit aggressive for the Internet user.

Create free content
This is a very popular marketing method these days. To collect email addresses, you can offer free content in exchange . Depending on your business, this could be a white paper, a guide, an e-book, a workbook . You offer something useful to the user and you can then turn them into a prospect. For my part, I created two resource files that I made available for free: a workbook to define your communication strategy and a guide to create your Facebook page .

Create an email path
It is also possible to encourage people to subscribe to your newsletter by offering them not free content, but several emails on a theme . Let's imagine that you have an e-commerce site. You can offer your future subscribers to subscribe to your newsletter in order to receive 2/3/4 emails with advice on setting up their e-commerce site. This is a way to create a special bond with your audience.



Once you have your first subscribers in your italy whatsapp number data database, it's time to build your newsletter!Good news, building your newsletter does not require any special coding skills ! Many tools are available on the internet to help you build your newsletters. I particularly use Mailerlite and Mailchimp to send my newsletters. Mailerlite is intuitive, very easy to use and in French. Mailchimp is perhaps less intuitive and is only available in English. Nevertheless, I find its sending system very interesting, especially when you have a lot of subscribers. Mailchimp gives you the possibility to send your email in waves (10 waves of 100 subscribers for example). This can prevent your email from ending up in spam.

Whether it's Mailerlite or Mailchimp, both solutions offer free plans . Up to a certain number of subscribers, sending newsletters won't cost you any money! Of course, some options won't be accessible in the free version (like sending in waves on Mailchimp). However, you will have access to everything you need to build your newsletter: free templates or html pages to code your own layout . With this, you can create a newsletter that reflects your company!

Of course, Mailerlite and Mailchimp are not the only solutions available to send your newsletters. There are many others on the web. It's up to you to choose the one you prefer.