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This means that if you’re not optimizing your emails for mobile device screens, you’re making them (almost) unreadable to a significant portion of your audience. The good thing about optimizing your emails for mobile is that it doesn't require much work on your part. Here are the things you should pay attention to: Preheader Text: Preheader text is one of the hardest things to get right when optimizing for mobile devices .


But at the same time, preheaders can also be used to add bolivia telephone number data extra value to your subject line when you use them right. Source: emailmonday.com Source: emailmonday.com If you don't know already, the bold text in the middle is your subject line and the text right next to it is your preheader text.



With this visualization, it’s easy to imagine how preheader text can be used to make your subject line more engaging and make your recipient more interested in opening your email. However, getting the preheader length right is critical when it comes to optimizing for the small screens of most mobile devices.