Executed Decisions Over Groups

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The Concept Would Allow Advertisers To Match Google Data With The Product Company’s Data. It Created A Data Exchange Called “switzerland,” A Neutral Place To Identify People To Target With Ads Without Either Side Giving Up Their Data Identities. Google Called This Pair — Publisher Advertiser Identity Reconciliation.

To Confuse Things More And Stretch The Sanity Of Acronym Bingo, Google colombia phone number library Also Announced Fledge — First Locally Experiment. It Lumped People Into A Set Of Content Categories. The Test Found That Google’s Category Definitions Performed Similarly To Those Using Third-party Cookies. Thankfully, They Switched The Name To Protected Audience Api And Were Like, “hey, This Kinda Works.



So Whaddya Say?” Underwhelmed Publishers And Others Replied, “meh, I Don’t Get It.” And That Brings Us To Today. A Few Weeks Ago, Google Made Good On Its Promise. It Rolled Out Real Changes, Limiting Third-party Cookies On % Of Chrome Browsers, And People Weren’t Happy.