Shared values with your ideal client
Of course, your company's values are not just there for you. Your ideal hong kong whatsapp customer must recognize and identify with these values , otherwise how can you hope to reach them? If your company's values are the opposite of your target's concerns, it may not be the right target or the right business. It is thanks to the strong values of your company that your target will go from prospect to customer because they will have succeeded in identifying and projecting themselves.
Don't change your values like your shirt
Your company's values are part of the heart of your business . It is important to define them, but it is even more important to choose them carefully . They cannot change every six months. They are part of your company's DNA. So take the time to choose the ones that make the most sense for you and your business and don't change course at the risk of losing your customers along the way.
You understood, for me it is essential that a company has defined its values because they are the basis of everything. In my job as a content creator, I highlight these values in the publications that I create because I am convinced that they are the best way to stand out.For example, mine are: positivity ( I want to work in a good mood ), commitment ( I work on my scale for the protection of biodiversity and I align my work with this desire ), humanity ( I want to have open and transparent relationships, in all humanity ) and sincere ( no pretense, I want the truth ).
Today, people need to identify with the brands they buy. They must like the products/services as much as the story and values advocated. And for that, there is only one solution: authenticity! You do not communicate to show off. You share to achieve your goals, to create a relationship of proximity and trust . What better way to do it than by being honest and transparent with your community?
