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Step-by-step instructions on how to create a product catalog.
1. Collect all information about the company and its products.
Before creating your catalog, make sure you have everything on hand, from a list of products and their features to a company history and testimonials. Remember, the goal is to inform your customers of what you have and offer.
Make a product catalogue
2. Work to make your product images more appealing.
Many people may want to save money by taking all the product photos themselves, but if you are not a beginner photographer and have the skills to do this, it is recommended to hire a professional to complete the job. The motto again is to attract customers to buy through eye-catching images.
In case you are short on funds and want to use your natural photography skills, keep in mind the following set of photo protocols:
It is certified as a high-resolution digital camera.
Take individual photos of each product and save time and effort on group photos.
Make sure you place it against a light colored background.
Create depth with drop shadows
300dpi is the ideal upload size.
Product Catalog Software
3. Decide on the appropriate size and total number of pages.
Catalog sizes speak for themselves. While overly large fonts can sometimes be attention-destroying, small fonts with very small font sizes frustrate customers. So the key to creating an attention-grabbing catalog, whether it’s at a desk in a waiting room or on an airplane, is to have a convenient size. When it comes
to pagination, always make sure it’s consistent, supports the advertising database right information, and doesn’t boast too much about your company. Here’s what you can do:
Include your website address and phone number on each page, either at the bottom or at the top, whichever is most convenient.
The number of pages should not exceed 4, as printers usually engrave them on a single sheet.
4. Write down the product details and provide a clear background of the company.
Instead of spending your hard-earned money on a copywriter, follow these simple tips to write the right product descriptions:
Keep it tight
Count words: 50-150 words
Tie key benefits to each of the listed features
Include price, size, or anything else you want to inform your customers.
To make your customers feel more comfortable, include an accurate company history page.
Product Catalog Software
5. Organize, add fillers and impressive covers.
Arrange the images in a way that shows related products on a single page. For final organization, make sure to include an introductory section, an article about educational collaborations, and additional information about warranty and return policies. Before moving on to the next task, make sure both the design and the typography are consistent.
For fillers, be sure to include the following:
Company History
Customer Testimonials
guarantee
Finally, design your cover in a way that will instantly grab the attention of potential customers. Tips and tricks include beautiful photos, special discounts, products that your company is offering, etc.
Digital product catalog creation software
6. Choose a simple design for your order form.
Since the order form is the area with the most questions, design the form in a way that includes your customer service number, shipping address, billing details, and quantity options.
7. Find the simulation error and finally print it out.
Check with your graphic designer about the layout and number of products to feature on each page, without having them all converge in one spot. Solicit suggestions from your potential buyers by distributing mockups to them. Finally, reach out to professionals, such as commercial printing companies, to ensure quality results in the shortest possible time frame. Someone you can trust will take care of everything from the flow to the page layout.
