mixture of transactional and commercial research results
How to Optimize for Each Type of User Intent
Once you identify the user intent behind your chosen keyword, the next step is to tailor your content accordingly.
If you find that your keyword matches more than one type of search intent, we recommend choosing the one that appears most prominently in the search results. Content that tries to address multiple intents at once may not have enough focus to rank well.
Purpose of Information
Informational searches are often performed in the early stages of the customer journey, so you should avoid turning your content into a sales pitch and instead focus on providing a comprehensive explanation that fills relevant gaps in the user’s knowledge.
After consulting the existing results to determine the appropriate format for your informational keyword (how-to article, tutorial, list, etc.), make sure to structure your content using logically ordered subheadings and visual elements.
Commercial Research Purpose
Remember that the goal of commercial content is Shandong Mobile Phone Numbers Database to help users decide which product or service is best for them, so it’s important to organize your information in a way that helps users better understand their options.
For example, if the user is looking to make a comparison between two products, try to present the relevant features and benefits of both products side by side.
Transactional Intent
Because conversion-ready users are performing transactional searches, you typically want to direct them to a product or category page. These pages should provide a seamless path to conversion, featuring clear and compelling copy, a clean design, and a bold, clear call to action.
Navigation Intent
Users already know what page they want to go to when using navigational search terms, so your site should have a clear and logical structure and each page should have unique, descriptive titles, headers, and meta descriptions to make it easy for search engines and users to find the relevant page.
Applying User Intent to Your SEO Strategy
Regardless of the specific type of user intent you want to optimize for, here are some general best practices to help ensure your pages have the best chance of ranking.
Optimize Your On-Page SEO
As we mentioned earlier, having descriptive on-page elements like title tags and meta descriptions are vital to ensuring search engines and users find the right page on your website. The more you can tailor these elements to the specific user intent you want to target, the more likely they are to appear in search results.
Create a Standout Piece of Content
Ideally, the content you create will do a better job of meeting that user intent than any of the existing results. The best way to achieve this is to make sure your content provides unprecedented value for your target keyword.
This is a tall order, no doubt, but the more committed you are to creating content that outshines the competition, the more likely you are to rank at the top of the SERPs.
Try to Get Placed in a SERP Feature
Finally, Google helps meet user intent as efficiently as possible within the SERPs by creating SERP features such as rich snippets, featured snippets, and knowledge panels.
Therefore, you can increase your chances of having a more prominent presence on the results pages by structuring your content accordingly.
Final Thoughts
Tailoring your web pages and content to user intent is a fundamental part of planning and executing a successful SEO campaign.
As Google continues to improve its ability to deliver results that perfectly match what users are looking for, failing to ensure your content matches user intent is a recipe for poor rankings.
Now it's time to apply what you've learned here and start reaping the rewards of user intent optimization in your SEO and content marketing strategy!
Start increasing your organic traffic today with AccuRanker.
