Advertising agency – what is it and what does it do?
An advertising agency is a company that provides marketing services – it helps other companies primarily in increasing brand awareness, building an image and achieving sales goals. Its tasks include planning, implementing and monitoring the effects of strategies. However, how an advertising agency works, what it does and what is included in the scope of its services depends on its type.
Types of advertising agencies:
ATL Agencies – deal with designing and running mass media campaigns, e.g. on radio and television. Such commercials are aimed at a wide audience and do not focus on a specific recipient. They are rather used to build brand awareness.
Interactive agencies – also called digital agencies or e-marketing agencies. Their services include all promotional activities carried out on the Internet.
Branding agencies – focus on building germany mobile phone number a coherent and professional brand image, including by creating logos, advertising slogans, and product names.
Event agencies – plan and organize corporate events.
Agencies 360 – conduct marketing activities on many different levels. They plan and implement advertising campaigns in both traditional media (radio, television) and the Internet, and also organize events and manage the brand's image.
What is an SEO/SEM advertising agency?
Currently, the most effective form of promoting a company is considered to be online activities. There are many reasons – low entry threshold, wide reach, many possibilities, growing number of users, easy measurement of effects. For this reason, interactive agencies, especially SEO/SEM, are very popular. What is it?
An SEO advertising agency deals with the optimization and positioning of websites . The aim of its activities is primarily to increase visibility in the search engine, and consequently - to generate organic traffic within the website.
The main tasks of an SEO agency include:
conducting audits,
analysis of competitor websites,
technical optimization of the website,
building a profile of external and internal links,
selecting keywords,
content optimization.
SEM is an abbreviation for Search Engine Marketing. What does such an advertising agency do? What does search engine marketing actually mean? In reality, SEM refers to all activities that are intended to increase the visibility of a website in search results - both organic and paid. Most often, however, the term SEM is used in relation to an advertising agency that deals with running PPC campaigns.
The main tasks of an SEM agency include:
analysis of the market situation and checking the competition,
selection of keywords,
advertising campaign configuration,
conducting an advertising campaign and monitoring its effectiveness.
How does an advertising agency work?
How an advertising agency works depends primarily on its type. In each case, the scope of duties and methods are slightly different. However, you can see that the scheme of action is usually the same:
Customer Interview
To plan an effective marketing strategy, an advertising agency must thoroughly understand the company, its goals, values, and target group. Therefore, cooperation should begin with a detailed interview.
Market situation research
Analyzing the market situation is also part of the advertising agency's job. What does that mean? To create an effective strategy that will allow a company to beat the competition and stand out on the market, you need to thoroughly understand the prevailing trends and the actions of competitors in the industry.
Strategy Design
The next step is to develop an action plan based on the information collected about the company's goals, the needs of the target group and the market situation.
Strategy implementation
Once the strategy is designed, the advertising agency is responsible for implementing and supervising it.
Measuring effectiveness
Measuring effectiveness is an essential part of marketing. Without it, it would be difficult to determine whether the strategy you have implemented is profitable and worth continuing. Every good advertising agency should monitor the effectiveness of its activities.
When is it worth cooperating with an advertising agency?
You already know what an advertising agency is, what it does , and how it works. Now you're probably wondering whether working with specialists is for you.
It is worth choosing the services of an advertising agency when:
you don't see the effects of actions you take on your own,
you want to increase the visibility of your website in the search engine,
you want to gain an advantage over the competition,
implementing marketing strategies does not allow you to focus on other areas of running your business,
Your company is facing an image crisis.
