People tend to forget how and where they signed up

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For example, during the holiday season, you may have customers who buy last-minute and others who plan ahead. AI can help identify these distinct behaviors, allowing you to send targeted emails with content that directly appeals to their purchasing habits. A personalized touch made simple and efficient with AI can make the difference between your email being opened or getting lost in the sea of ​​holiday promotions. Don't: Send emails to an old, inactive list 11% of all emails never make it to the mailbox due to email deliverability issues.

Emailing a list you haven't emailed saudi arabia phone number library in over a year is one of those things that can impact your email deliverability. This is because email addresses can become inactive in a fairly short period of time. for your email list. And they may no longer have access to the email address they used. Therefore, sending emails to a subscriber list with inactive emails can reduce your open rate, increase your bounce rate, and increase your spam complaint rate.



All of this can damage your sender's reputation and affect the success of your future holiday emails. So, maintain list hygiene by removing inactive subscribers. But before you let them go, consider sending one last email to re-engage them. Check out the following email from AliExpress. Its subject line reads: We missed you ? . Screenshot of AliExpress's "I miss you" email Screenshot of Britney Steele What to do: Comply with email regulations The General Data Protection Regulation (GDPR) governs how companies collect, process, store and share your data.