Cryptocurrency SEO has its own specifics that you need to take into account. So, basically, website optimization is carried out in three directions: solving technical issues, improving on-page parameters and improving off-page factors. In order not to get lost and not miss important steps, develop an effective SEO strategy for your crypto project. To be successful, you need to work on every aspect of your site.
Keyword Research or How to Start SEO for Crypto
First, examine your target audience. Who is your potential customer? When looking for an answer to this question jiangsu mobile phone numbers database consider the specifics of your crypto project. Do you have a blog and publish articles about how to work with cryptocurrencies? In this case, focus on beginners who are planning to enter this field or have recently started working with blockchain. Does your website conduct cryptocurrency transactions? Then target investors who are specifically interested in conducting transactions.
Now let’s talk about the critical SEO factor, keywords . We need to find out exactly what phrases your potential customer is typing. Search engines give the user results that are relevant to the keywords. Your job is to collect them. Then spread these keywords across the website pages. A great example of the correct use of keywords and effective search engine optimization is Binance or Crypto.com.
Buy cryptocurrency - Google search
You don’t have to collect keywords and phrases manually, but that’s how most people do it. We think it’s time-consuming and tedious. Use tools instead. We’ve compiled a list of the best services for collecting keywords.
Google Keyword Planner .
Google Trends.
Ahrefs Webmaster Tools.
Keyword Magic Tool.
Keyword Overview.
AnswerThePublic.
TubeBuddy.
Organic Traffic Insights.
Let's try to search for keywords using Google Keyword Planner . The service is understandable and easy to use. Phrases such as cryptocurrency, blockchain, crypto, and trading may be suitable for your crypto project. Type them in the search bar. You can filter the results. Select the region and language and set the duration. Click the Get Results button. What do we have? At the top, you can see information about the provided keywords. Below are suggested phrases and statistics on how often they are used.
Google Adwords
On-page SEO factors
Now you have a complete list of relevant keywords. What do you need to do next? We recommend that you start working on on-page SEO factors. Each page of your site should be relevant to the keywords it is promoted for and filled with quality content that is valuable to the user. At this stage, you work on the site to make the resource attractive to visitors and search robots.
on page seo cryptocurrency
Titles and Headings
This is related to the structure of the content on the pages. Headings and subheadings help algorithms understand the content and rank the site pages accordingly. Also, the correct use of these elements makes the text more readable and understandable for visitors. Use key phrases, numbers, and statistics to optimize headings and subheadings.
Quality Content
Quality content is a critical factor for website SEO. If your site is devoid of content, you can’t promote a cryptocurrency project. Robots take into account various criteria when determining the position of a resource in search results, including user engagement, viewing depth, and time spent on pages. How to make a visitor stay on the site? We have one answer. You should place valuable information on the pages that can fully meet the search intent. Content must meet certain requirements.
Uniqueness. Do not use someone else's articles. Search engine crawlers do not like plagiarism.
Informativeness. Your page should contain valuable information.
Relevance. Follow trends. Write about topics that your audience cares about at a given time.
Literacy. Errors are unacceptable.
Structure. Who likes to read plain text? Separate articles with subheadings and use lists.
What can you write about? In fact, there are a wide variety of themes to choose from. Cryptocurrency topics have been actively developing for a long time. If you are a professional in your field, you can easily create good content. For example, write step-by-step instructions, describe your experience, introduce relevant services, share the secrets of success, etc. Be sure to blog. Post articles and blockchain news here. We recommend checking out the Binance Blog for inspiration.
Images and Videos
It goes without saying that visual elements significantly improve the perception of information. Of course, you can not use poor quality material. Any photos and videos will not work. Place only useful, text-related visual elements on the pages. Here are some ideas.
Infographics.
Memes.
Unique pictures.
Screenshots.
Video instructions.
Diagrams and graphs.
Visualization will help you kill two birds with one stone. On the one hand, you dilute the material, making it easier to understand and remember. On the other hand, you can increase the search engine ranking of your page in visual search mode using the ALT attribute.
Featured Snippet
The search snippet is not in vain and is considered a distinguishing feature of the site. This element is displayed directly in the search results. The user determines whether to enter the site or scroll exactly by the snippet. How so? We invite you to compare the two options.
Featured Snippet
Featured snippet google search
Which variant did you like the most? We think the second snippet is more informative. In essence, the user gets enough data about the page and its content, so they are more likely to visit the site. The snippet can be improved in a variety of ways. The featured snippet can display answers to frequently asked questions, a gallery, videos, product cards, lists, instructions, ratings, reviews, etc.
