Infographics – a picture is worth more than a word
An infographic is an image that graphically presents certain information. Its purpose is to organize content and increase its attractiveness, while maintaining clarity. The use of infographics is a great solution when presenting difficult information that could not be understood if presented in text form. Words are therefore of secondary importance in them. The most important thing is the content that you convey to users through images.
What speaks in favor of using infographics? First of all, the functioning of the brain. As much as 90% of the information processed by it is a visual message. Only 10% is received by the rest of the senses. What's more, people absorb graphic elements much faster. It is no wonder that the importance of infographics in modern marketing is constantly growing.
What types of infographics are there?
According to the idea of infographics, organized country code +370, lithuania phone numbers and graphically presented knowledge is much easier to absorb. So let's move on to the types of infographics with examples that will make it easier to identify the types that will work in your strategy.
Comparative infographic
A comparative infographic is a compilation of two or more elements to visualize and compare their features. Its task is to present existing similarities and differences to the recipients in the most accessible way possible, using a pictorial form.
Instagram – comparative infographic on the bez_kcal profile
Instagram – comparative infographic on the bez_kcal profile
Statistical infographic
The purpose of statistical infographics is to present data in the form of charts, diagrams, or pictograms. This form works best when presenting survey or research results.
Instagram – statistical infographic on the damianolszewski.official profile
Instagram – statistical infographic on the damianolszewski.official profile
Geographic infographic
These types of infographics usually present a map of a specific area with data assigned to specific regions. In this way, you can present, for example, the number of residents of a given province, average earnings, housing prices or animal population.
Instagram – geographical infographic on the damianolszewski.official profile
Instagram – geographical infographic on the damianolszewski.official profile
Hierarchical infographic
This type is used to organize individual items according to their importance, value, significance, or other criteria. Often, a pyramid scheme or different font styles are used to indicate individual segments.
Instagram – hierarchical infographic on the profile of Wiedza_podstawowa
Instagram – hierarchical infographic on the profile of Wiedza_podstawowa
Instruction
A compilation of instructions or a description of a process showing the flow of action, the operation of a given device or explaining the functioning of a selected phenomenon.
Instagram – straight on the _maakart profile
Instagram – straight on the _maakart profile
Numerical infographic
Numerical infographics are a type of visualization of statistical and numerical data. They are based on charts and other graphic elements that facilitate the communication of complex information. The main goal of this type of graphic is to provide an easy-to-remember and easy-to-reference presentation of numerical data, so that the idea is understandable to the audience.
Instagram – infographic numbers on the highfivekrakow profile
Instagram – infographic numbers on the highfivekrakow profile
Timeline
A timeline is a type of infographic that presents content chronologically, including the full context of facts in the appropriate time periods. It provides a kind of time travel for the audience and is great for presenting historical events, developments, and the order of events. It allows the individual elements to be arranged in a logical sequence, allowing for understanding and reference to a given historical period or event.
Instagram – post on the historia_bizurada profile
Instagram – post on the historia_bizurada profile
Block diagram
Flowchart graphics are used to visualize a specific problem along with possible solutions, process steps, and ready-made answers to important questions. A flowchart guides you step by step through a problem and its potential solutions, presenting all of this in an accessible and graphical form. This makes it easier for your audience to understand the entire process and follow the logical development of the topic.
