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Angry Birds have revolutionized the gaming world one hundred percent. The game concept is extremely simple: small birds that wage an endless war against evil green pigs. These pigs, who have stolen the birds' eggs, set "traps" so that the birds cannot defeat them. However, the Angry Birds use their qualities to defeat their enemies... and move on to the next level.
The game, which can also be played on a computer, was specially developed for touch screen mobile devices such as iPhones and iPads . After its launch in December 2009, Angry Birds ' success grew to such an extent that in kuwait email list three years it managed to surpass the target of 350 million downloads. Today, this number continues to grow.
In this post, we tell the story of Rovio and Angry Birds who saved a digital company from bankruptcy.
Angry Birds: an unparalleled success
Until 2009, the Finnish developer Rovio, who created Angry Birds , had not developed a single million-dollar hit game, despite having over 50 games . The situation was so dire that the company would probably have gone bankrupt if Angry Birds had not brought them the success they had been hoping for. Shortly before the game's release, the company was forced to lay off 12 of its 50 employees in a cost-cutting plan.
It was literally all on the line for that last attempt to save Rovio . The developers wanted to find a simple and attractive mechanic that would engage players of all ages and make the leap to touch technology. And wouldn't they have found the answer in birds thrown through a slingshot?
More than just the game's dynamics, Rovio placed importance on every detail, hoping to add a certain liveliness to the experience. This explains, for example, the team's concern with the sound production . It was essential that the sounds of each of the animals and the background music fit harmoniously with the graphics and animation of the characters.
Despite all the efforts and the promise of success, the launch was somewhat turbulent. As we said above, Angry Birds ended up becoming a download champion. However, this did not happen right away. In fact, the situation was quite “bleak” in the initial phase. The number of downloads on the App Store during the first three months fell far short of expectations.
Rovio then began investing in campaigns to make the game successful on smaller stores. It gradually became number 1 on the Finnish App Store , followed by Sweden, Denmark, Greece and the Czech Republic. By the time it reached the North American servers, the formula for success was found.
A promotional video posted on YouTube quickly generated over 42 million views. Little by little, downloads increased exponentially. Rovio was saved from bankruptcy and inspired to start an entire franchise based on Angry Birds . Alternative spin-offs to the first game began to appear, taking the Angry Birds , for example, to the intergalactic battles of Star Wars .
Eventually, the first version of Angry Birds gained versions for consoles such as the Nintendo Wii, PlayStation 3 and PlayStation Portable. In stores, such as Fnac , other products and toys related to Angry Birds began to appear , be they stuffed animals, pen drives or even speakers.
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However, more than just a game and merchandising , this is what will hit movie theaters in 2016: the first Angry Birds animated film , which will tell the big screen about the birds' war against the evil pigs that invade their paradise.
