September 10, 2024
Acquisition , management , content strategy
The Social Media Manager (SMM) is an essential lever for the effectiveness of a company's digital marketing. The massive arrival of social networks and their popularity accentuate their indispensable nature .
Today, a company that wants to be successful must ensure a presence on social networks and social networks . This effectively allows it to gain greater visibility and increase its customer base thanks to the engagement of brazil email list its subscribers. Consequently, the Social Media Manager (SMM) allows the company to fully guarantee its electronic reputation.
What is a social media manager?
SMM: a newly discovered profession
The Social Media Manager (SMM) is a very recent profession that emerged with social networks such as Facebook, LinkedIn, Instagram, etc. The person responsible for this function therefore has as his main mission the digital communications policy of a company.
woman holding her computer
Thus, it is the responsibility of the SMM to develop and implement a marketing strategy tailored to the company on social networks, to produce good content, to carry out data analysis, etc. In other words, the SMM is responsible for the image and reputation of the company , as well as the quality of its services and products on the Internet and on social networks.
Is there a difference between Social Media Manager (SMM) and Community Manager (CM)?
There is a difference between Social Media Manager (SMM) and Community Manager (CM). Indeed, if the SMM is the company's digital communication policy , the CM executes and implements this policy. The latter is then in direct contact with subscribers (or followers) to build strong links with the community. He is considered the ambassador of the company.
Social Media Manager and Community Manager are therefore two complementary professions . However, in smaller companies, SMM and CM positions tend to be occupied by a single person .
The importance of SMM within a company
The Social Media Manager can therefore be considered as a parallel to the profession of public relations . He is the guarantor of the company's image , but this time, on social networks.
In addition, animating commercial pages on social networks can generate immediate positive results. In this sense, the Social Media Manager is a particularly beneficial resource for optimizing a company's digital marketing . It should therefore not be underestimated.
The missions and responsibilities of the Social Media Manager
The Social Media Manager covers several missions and responsibilities. However, they can be summarized in three points.
social media strategy draft
Define a relevant social media strategy
First of all, the SMM must define different strategies (marketing and editorial) to improve the company's image, reputation and visibility on the Internet and networks. To do this, he or she must collaborate with the company's marketing department.
The first step is to identify your objectives and your needs . This is followed by the selection of social networks and media on which your company will be present (YouTube, LinkedIn, Pinterest, Facebook, Twitter, etc.). Finally, you must constantly analyze the position of your company on these platforms in order to adapt your strategies to the evolution of the Social Web.
Implement the action plan.
The Social Media Manager is responsible for the company's activities in the digital world . He must therefore first publish relevant and useful content using different methods, such as newsjacking or storytelling . Indeed, the latter must encourage subscribers to become potential customers and retain them.
It is also the responsibility of the SMM to imagine and organize the company's business communication and advertising campaigns . This is intended to promote the services and products offered by the latter as much as possible.
Thus, the SMM will optimize SEO using techniques such as Social Media Optimization (SMO) . As for advertising, the SMM must master the advertising platforms of the networks, such as Tik Tok Business, Facebook Ads, Twitter Ads, etc.
Monitor the progress of the actions executed.
After these steps, the Social Media Manager must ensure that the actions taken have a positive impact on the digital community. To do this work, he must analyze and monitor performance with specialized tools. To do this, he has tools such as Google Analytics at his disposal.
These data analyses are essential because they allow measuring Internet user engagement and producing reports on the published content. They will also guide future SMM actions and strategies to better impact customers.
